Does the person youβre trying to influence want to change?
The answer to that question will direct how you are best to influence action.
- Yes β Use Motivational Theory
Motivational Theory works by helping people find their own reasons to change. Techniques include setting personal goals, highlighting benefits, exploring ambivalence, and boosting self-efficacy.
My Zorro Technique is a perfect example β we ask four questions in a specific sequence to build an appetite for change.
- No β Use Behavioural βNudgesβ
When someone isnβt ready to change, persuasion often backfires. Nudges work subtly, without requiring conscious motivation. By altering the environment or context, we make desired behaviours more likely to happen.
That's what my Williams Behaviour Change Model is designed to do.
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