The fastest I've ever run was running for my life.
And then I fell over.
It was day two of a walking safari in the Okavango Delta, a majestic World Heritage inland delta in Botswana.
We’d been walking in single file for a few hours, and it became hypnotic. The sun on our backs and the beauty of the landscape before us, our two guides, one in the lead and one at the tail, kept us moving.
But then the pace sped up. And up. Suddenly we were running.
For our lives.
We’d apparently, and mistakenly, come within 10 meters of an elephant. Not that I knew that at the time. I just knew that I had to run.
Now, I’ve always had the good fortune of taking my body for granted. I believed that if I needed to, I could move as I required.
But on this day, running for my life, my knees gave way. Fear made me collapse. As I stared at the ants in the dirt before me, I couldn’t believe this was happening.
While you may not have had to run from an elephant, I imagine you’ve found yourself bewildered before? Usually by some form of interaction?
I see it all the time.
We assume we have what it takes to influence others to act, but then find ourselves staring into the metaphorical dirt, wondering what went wrong.
Why didn’t they buy? Why isn’t my site converting? My aren’t they responding to my emails?
Let’s change that.
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