As I turn for home here's another in my Behaviour Bites series.
Ep 5. Is SEO dead? How search behaviour is changing with AI.
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In which I cover:
- Being sponge worthy - the role of scarcity in reframing priorities
- Use of smooth, sensory language to increase engagement
- Start with Why could have been shorter, but would it have sold as many copies? The problem of perceived vs achieved value.
- SEO is dead, zero clicks
- Monarch butterflies - avoiding phantom obstacles
- How to content is over
Feel free to revisit prior episodes:
- Episode 1 on whether you should show effort, a botched attempt to upgrade me, overcoming reactance and the most bizarre leader behaviour I encountered, and
- Episode 2 on pricing psychology to encourage upgrades, why you shouldn't probe reasons for a decision, and the desire to keep moving.
- Episode 3 on where you should sit, why hotel check-out times are getting later, the effort vs reward equation and how a taxi driver almost made me throw up.
- Episode 4 on SMART goals being debunked, Netflix's amaxing annual leave policy, why most leadership training fails and changing our approach to change.
I'll be back on deck soon!
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