Shorter letter
Bri Williams
“I would have written a shorter letter, but did not have the time.”
It’s often attributed to Mark Twain, but the credit goes back even further to Blaise Pascal in 1657.
And it’s still painfully true.
The hardest presentations I give are the short ones.
Not because I have less to say, but because I have to say only what matters. I have to distil, refine and delete.
Every extra slide or sentence I cut requires more thinking, not less.
And here’s the irony: I’m often paid less for those shorter sessions.
Because somewhere along the way, we started equating volume with value.
But the truth is more doesn’t mean better, it often means bloated.
The highest value isn’t always in adding, it’s in choosing what to leave out.
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