My dog Lexi has been sick, and itβs reminded me how much we rely on nonverbal communication to understand what's going on.
We do the same when visiting countries where we donβt speak the language, relying on gestures and body language to get our message across.
Itβs absurd then, that we donβt think more about how these and other nonverbal cues are received by our customers and colleagues.
π By leaning too heavily into what we say and is said, we overlook the (often more powerful) subconscious ways behaviour is influenced.
What do I mean?
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The typeface you use can change how willing someone is to do something.
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Sounds in the background can change whether and what people buy.
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How you position chairs in a meeting can change how collaborative people are.
You get the idea...
Refs: Song & Schwarz (2008b); Lowe, Loveland & Krishna (2019); Zhu & Argo (2013)
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