Better doesn’t mean they’ll use it.
Kyle Harrison tweeted some interesting data, showing the number of daily active users of Slack vs. Microsoft Teams.
His point is that despite being a better product in terms of user experience for real-time collaboration, Slack has well and truly been surpassed since the launch of Microsoft Teams.
Now, I’m not here to debate which is actually a better product – that’s what Reddit is for – but his message that better products (or policies or programs) don’t always win is a good one.
From Beta losing to VHS and Google+ to Facebook, your product’s usability is one thing.
Getting people to USE it is something else, entirely.
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