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How to cross-sell using completion bias



What does a jigsaw puzzle have to do with selling?

Researchers successfully used visual representations of a jigsaw to sell more wine and more banking products.

We can encourage customers to buy more products across our range by changing the way we visually represent them.

In this video I explain: 

  • How to visually represent your product suite
  • What completion bias is and why it's so powerful
  • How an online retailer and bank used these techniques to drive sales 





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