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When you ask hypothetical questions, you get hypothetical answers.

So why do we so often rush to ask our customers what they will do? What they will like?

When we pose these hypotheticals, we set ourselves and our customers up for failure.

Because intention doesn’t always translate into action.

Say doesn’t mean do.

Stop asking what they will do. 

👉 Start watching what they do do.


See: Influencing Action


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