Stakeholder Matrix


Ever find yourself dealing with a "squeaky wheel"?

You know, that person who soaks up an inordinate amount of your time because they need more attention, more information or more platitudes?

It's easy to get sucked into managing their demands even when doing so doesn't really help you deliver your project or proposal.

For that reason, it's a good idea to map out who your stakeholders are and how significant their support is to your success.

Stakeholder Matrix

In this video I explain a straightforward tool to help you work out who you need to influence the most.

It will help you design your communications and influencing strategies, and get better cut through with those with real power.


If you like this video, I'd recommend my Influencing Action course that includes tools like the Stakeholder Matrix as well as how to influence different personality types.


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