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How to get customers to buy more of your range

 

If you’d like to get customers to buy more from you, here’s an idea.

Make use of the Completeness Bias - our desire to complete something once we’ve started.

Like a jigsaw puzzle, for example.

An Italian vineyard was able to sell more across its range by matching wines to 5 stages of a dinner party.

But the best bit? 

They represented these stages as a jigsaw puzzle that needed to be completed.

This DOUBLED their sales. Instead of 4 out of every 10 customers...

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