How to communicate options
How should you communicate options to your customer?
Should you reveal them one at a time, like a waiter explains the specials of the day, or all at once, like you get on a menu?
This is the difference between sequential and simultaneous formats.
Job interviews, meetings, pitches and tender processes tend to be sequential scenarios, whereas product displays in-store or online are more commonly simultaneous.
Neither format is good or bad, but each requires you to think about how...
How to price different options
When it comes to pricing options, how different should the prices be?
Should your most expensive option be a little bit pricier than the middle option, or a lot?
Should your cheapest option be super low, or closer to the middle?
In this video, behavioural expert Bri Williams shares how to price your product options to influence customers to buy.
More about Just Do This: www.briwilliams.com/about-just-do-this
