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Using punishment to change behaviour

 

 

Imagine you have a shop on the high street that is opposite a pub.

When you get to work in the morning the distinctly unpleasant stench of urine is there to greet you and your customers. Yuck!

You decide enough is enough, creating a sign like you spotted in San Francisco.

Here you are using the fear of public shaming to stop people peeing — threatening to post footage to YouTube so the pee-perpetrator will be embarrassed. 

Your neighbour, Jill, is also sick of the pee and...

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