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The dung beetle is small but mighty, pulling 1,000 times its own body weight. That's powerful!

And that's how I like to think of my Little Books range.

Small and mighty 

So I am thrilled to share I have made four of my little books available in the Amazon Kindle store.

• The Little Book of Letters and Emails $1.99 USD
• The Little Book of Pricing and Payment $5.99
• The Little Book of Behavioural Economics $2.99, and
• The How of Habits $4.99.

I've also just...

The number of people you are influencing (one Vs. many), and how familiar they are can radically alter how you approach the task.

When it comes to influencing groups, the biggest upside is scale — the sheer weight of numbers. However, you will have to manage dynamics within the group and the tendency for freeloading, which is when people feel they can hide behind the efforts of others.

Individuals have the advantage of heightened engagement — it’s harder for...