Energising or exhausting?
Bri Williams
When is change energising? When is it exhausting?
Thatās what I was invited on a podcast to speak about recently. Itās not something Iāve considered before, so in developing my thoughts I arrived at the following:
There are five-ish elements that determine how change is received.
I say āishā because there are more than that and lots of different perspectives. But hereās a start.
CADENCE
The rhythm of change - whether itās fast-paced or slow. Whether thereās time to consolidate or a relentless pummeling of changes, one on top of the other.
Fast isnāt necessarily a bad thing, and slow isnāt always good. The secret is to allow enough time for people to catch their breath, while not prolonging a state of flux.
EXTENT
The size of the stretch. Is it a small change, like learning a new software shortcut, or a large one, like learning a completely new workflow? Knowing the extent of the change should guide how you bed it in.
CONTROL
How much say do people have in whatās happening? For example, getting to design your own role versus having it designed for you. A lack of control often results in reactance, when people seek to reaffirm their autonomy by resisting whatās being pushed. Even if people canāt control change from happening, they can be supported to control their responses to it.
CERTAINTY
Whether and when the change is actually happening. People prefer to know, even when itās bad news, because then they can mentally prepare. Itās not knowing that drains and distracts them.
MEANING
How it fits with their story. Are you being pushed out of a role or have you determined itās time to move on? Meaning is a bit of a wildcard because it will depend on each personās narrative. However, it can be shaped by how change is communicated, and how leaders treat those who are impacted.
Truth is, as much as people lament āchangeā, stagnation can be just as exhausting.
So when is change energising?
When people have enough time to absorb it, enough involvement to own it, enough information to prepare for it, and enough meaning to want it.
The key to managing organisational change isnāt managing the change itself. Itās managing the experience of it.

P.S. Are you an introvert? I'm looking for five introverted types to help me with my new book. In short, I'll send you a draft and you'll let me know what you think. Can you help? Reply to this email and I'll be in touch.
š If you found this interesting, let me know! Buy me a virtual coffee ā or forward this email āļø to someone who also might like it. Your support means I can keep sharing ideas about behavioural science for free.
šŖ Find out where your team can do better (influencing diagnostic)
š Take your team to the next level of influence (team development)
š§ Learn the science of Influencing Action (online course)
Hey, are we connected yet?
Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.


