Adjusting the seat
Bri Williams
What’s the first thing you do when you’re about to drive an unfamiliar car?
Adjust the seat.
You need the car to fit you.
I’ve noticed people do something similar when I teach my behaviour change models.
They tinker with them. They adjust them to fit.
It used to worry me, but I’ve realised it’s just their way of personalising the models and making them theirs.
Which is a very good thing, because it signals a real transfer of knowledge.
And I’ve also realised that as long as the model is conceptually robust, it can withstand semantic tinkering.
Because while I may have built the behavioural car, you get to drive it.

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