Yesterday I shared a story about running for my life.
But the elephant story was the vessel for the broader message about bewilderment at something not working in the way we expect.
Thatโs what story does - transmits an idea in a way that (hopefully) resonates.
There are many approaches to crafting story, but here are the guardrails I tend to use:
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Make it familiar enough to resonate, but different enough to create a curiosity gap. You may not have run for your life, but you probably know what it feels like to run.
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Include a safe provocation to help avoid reactance while provoking consideration. Ever been left wondering what went wrong?
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Aim for something personally revealing or relevant, but universal in its message. I imagine youโve been left bewildered by an interaction that didnโt go the way you expected?
How about you? What techniques do you use to help your message land?
What's the best story you've ever told or been told?
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