No wonder attempts to influence so often fail.
We want people to be enthused! Motivated! Excited to do what we’re asking.
Our mistake is setting the bar so high.
The goal is simpler than that: get them to act.
Whether they do it with 1% enthusiasm or 100% doesn’t matter.
As long as they do it.
I don’t care if they shrug and mutter “I s’pose”.
I just need them to be bothered enough.
Bothered enough to switch banks.
Bothered enough to call us back.
Bothered enough to fill in a form.
Rather than focusing on why they should, focus on how they can.
Make it easy to bother.
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