You can read the room perfectly – but still lose the room entirely.
Not because your idea was bad.
Because you pitched it the wrong way to the wrong personality type.
Behavioural science tells us we're all wired the same at the base level – loss aversion, social proof, path of least resistance.
But personality is the filter.
Yours and theirs.
How you process information. How you build trust. Whether you steamroll or harmonise, and whether that's working for or against you.
Curious which you are and what it means for how you influence?
Take my free Influencing Personalities Diagnostic. Find out now.
P.S. I'm an Owl
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