Spinning your wheels
Bri Williams
Most teams are exhausted and stuck at the same time.
Imagine yourself in a spin class.
It's intense. There's a lot of shouting and excitement.
You pedal hard, sweat through your clothes, hit your PB.
And at the end of it, you and everyone else are exactly where you started.
That's what a lot of work cultures look like from the inside. People giving everything they've got, but not actually going anywhere.
Now picture riding out on the road in a peloton.
Same effort, but you move faster and you cover ground because everyone's moving together, not just alongside each other.
The difference is a shared approach to the work.
For me, that starts with four questions that look straightforward but often reveal more than people expect:
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Who are you trying to influence?
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What do you want them to do?
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What are they doing instead?
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At the point of influence, what's going on around them?
Get a team asking and answering those four questions together, consistently, and you stop spending energy going nowhere.
What about you? How do you get everyone moving in the same direction?

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