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Attention

 

Time is a limited resource. 

Attention is a diminishing one.

As the world gets noisier, you will be defined by your ability to cut through.

If you can't get someone's attention, customers can't find you and colleagues ignore you.

That’s why I've spent the last two months deep diving on the science of attention: how to attract it, hold it, and use it to generate outcomes. 

I'm not mucking around – I've read over 2,000 pages of academic studies and waded through...

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