I'm guessing your number one question, and why you subscribe to my newsletter, is this:
How do you change behaviour?
Itβs one of the hardest challenges in business.
- How do you get customers to adopt something new?
- Teams to follow a process?
- Leaders to communicate differently?
- People to sustain change once the initial motivation disappears?
Itβs a question Iβve now spent the last 15 years researching and helping organisations solve.
And before that, itβs a question I grappled with throughout my corporate career β in finance, HR/L&D and product management.
Which is ultimately my I developed the Williams Behaviour Change Model: a way to understand why people change, why they resist, and what actually drives sustainable action.
If you're curious, I've just posted a short animated video on my site which explains what "Bri's triangle" is all about.
Want your team to change behaviour? Here's how.
π If you found this interesting, let me know! Buy me a virtual coffee β or forward this email βοΈ to someone who also might like it. Your support means I can keep sharing ideas about behavioural science for free.
πͺ Find out where your team can do better (influencing diagnostic)
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π§ Learn the science of Influencing Action (online course)
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