Why your emails get ignored
Bri Williams
Tired of following up emails?
There are 3 common reasons emails get ignored:
- Not Me - it's not personally addressed or personally relevant. Always include a WIIFM.
- Not That - it's not clear what it's about. Clarify who needs to do what by when.
- Not Now - your timing's off. People care about what's happening now, not what happened last year or what will happen in 6 months' time.

When it comes to emails...
No relevance
No clarity
No urgency
= No response

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