If the Big 5 is a more robust and reliable measure of personality than tests like Myers-Briggs and DiSC, why doesn’t it get talked about more?
Shareability.
It’s easier to talk about a label than a nuanced profile.
I can tell you I’m an INTJ in Myers-Briggs, C in DiSC and a 5 Enneagram.
It’s harder to tell you I’m high on Conscientiousness and Agreeableness, and low on Extraversion, Openness and Neuroticism.
But the Big 5 was never meant to be shareable, you might say.
Fair enough. It was designed by researchers for research, not for TikTok.
That’s the interesting thing. Measuring people on a spectrum makes it accurate. It also makes it hard to share.
The same goes for ideas.
Giving your concept a label, whether you’re designing a proposal, presentation or email, makes it easier to talk about and share.
I learned this when I named the Zorro Technique. It gives me great delight when people recite it back to me.
Accuracy is great. Being able to share it makes it even better.
P.S. Speaking of labels, are you an introvert? If you are, I have something for you. Not sure, find out here.
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