Three reasons my new book, Influence for Introverts, is important right now.
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The rise of asynchronous comms
With so much work happening across hybrid teams, written channels, and async tools, introverts should be thriving. It’s their comfort zone.
But comfort can become a trap. It’s easy to send the update, post in the channel, and assume the job’s done. Info isn’t impact. Introverts need a way to turn those channels into influence.
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AI
AI is taking on more of the ‘quiet’ work many introverts gravitate to (analysis, research, preparation).
The thing that will protect an introvert’s employability is their ability to influence, so they’re valued beyond their technical expertise.
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Noise
More messages, more channels, more always-on, more pressure to be visible and responsive all the time. That’s exactly what drains introverts.
But in a noisy environment, the loudest message or messenger isn’t what changes behaviour. Creating the right conditions is.
And for organisations, the cost is real: they’re overlooking people who can drive change, just in a less performative way.
Have you seen async, AI and noise making it tough for introverts, too?
Let me know.
“The title of ‘Influence for Introverts’ is emblematic of the insight and empathy within. It’s a practical guide for the majority of people who don’t identify as extroverts – who get their energy from within. Written in Bri’s ‘no fuss, no fluff’ evidence-based style, this book is much needed and will be in high demand.”
– Adam Ferrier, consumer psychologist and founder of creative company Thinkerbell
Here's how you can get your copy today.
P.S. Tomorrow: What leaders of introverts need to know.
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💪 Find out where your team can do better (influencing diagnostic)
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