Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Room number
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Walking down the corridor of the arty hotel I’d just checked into, I couldn’t find my room.
Because there were no room numbers.
At...
Doppleganger
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Is your business like everyone else’s?
Didn’t think so.
So why is it so hard to explain how you’re different?
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Often the problem...
Buyers are (not) liars
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I was taken aback during a sales training session when a consultant declared: “All buyers are liars.”
What he meant was you can’t trust...
Accidental detour
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Legend has it that when Tsar Nicholas I of Russia was planning the railway between St. Petersburg and Moscow, he used a ruler to...
Accents
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When you’re surrounded by people who talk like you, you don’t notice your accent.
When you’re surrounded by people who behave like you, you...
Skippable
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To make your ad memorable, make it skippable!Â
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Researchers compared skippable versus non-skippable YouTube ads. Surprisingly, skippable ads were more likely to be...
Your brain likes to blame
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It’s easier to spot faults in others than to give them credit.
And Duke University researchers think they know why.
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While placed in...
Questions > answers
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People say they want you to give them the answer.
But often, what they really want is the chance to find the answer themselves....
Scary buttons
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Every time I load up a post like this, I’m confronted with a scary button.
“Publish.”
It’s not that publishing is scary, it’s that...
Why we keep Apple boxes
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Seven.
That’s how many Apple product boxes I’ve kept – some of them for longer than the product that came in them!
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But...
How to negotiate
Life is a negotiation.
We negotiate with colleagues, with customers, with loved ones, and perhaps hardest of all, ourselves.
It’s just part of living in...
Counter intuitive
Two behavioural lessons that seem counter intuitive:
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Make it more difficult
In some cases, making something harder can INCREASE its value, but the key is...
