Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Deadline avoidant people
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On a recent coaching call, someone asked me how to work with a team member who doesnât want to commit to a deadline.
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The email that cost me $750, but them their brand
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If you told me my subscription would be changing from $15 USD per month to $159 per month, youâd get my attention. In Australian...
Quantification fixation
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Numbers beat narrative.
Thatâs what 21 experiments involving over 23,000 people found.
When comparing options, whether hiring, donating, or making policy decisions, people consistently...
Converting interest into action
It's one thing to capture someone's attention, but how do you turn it into actions like buying, booking and calling?Â
In this clip - a...
Get your change out quickly
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Handing him the bundle of newspapers, the newsagent also handed my paperboy father this piece of advice:
âGet your change out quickly.â
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The...
Unshackled
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They always make me cry.
Those elephants tied to nothing but unable to move.
Youâve probably seen the videos. When young, these elephants are...
Clever or clumsy?
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I watched in horror recently as the COO of a well-known media company conducted a âquick bit of market researchâ (his words) on their...
Little "i" influence
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I was listening to an HR podcast recently, and as always, there was a lot of talk about the importance of influence.
But what...
Done before do
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Letâs say you need to request someone do something for you.
Hereâs how you can phrase it so you increase the odds theyâll bother....
Shorter letter
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âI would have written a shorter letter, but did not have the time.â
Itâs often attributed to Mark Twain, but the credit goes back...
The one skill
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When asked what skill he thought would be most required in future, marketing professor and podcaster Scott Galloway said this:
âIf I had to...
The ick
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Do you ever get âthe ickâ?
The ick is that feeling of disgust that washes over you when someone â often a romantic partner...
