Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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SMART goals misuse
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I’ve always struggled with SMART goals.
You know, teasing out a goal so it was Specific, Measurable, Achievable, Realistic, and Timebound.Â
I’d find myself particularly...
Dehydrated ice cream
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There I was, eating ice cream just like astronauts do 🧑‍🚀. On a visit to NASA as a kid, one of the highlights was...
Leadership is about YOU, not them
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An email from research company Gallup has me wondering.
“Gallup's global data shows that 70% of a team's engagement is determined by one person:...
Unlimited leave, unintended consequences
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According to Variety: “Netflix continues to not have officially outlined expenses or vacation policies. The company’s vacation policy is two words: 'Take vacation.' And...
Paddling
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“We’re not paddling, we’re sailing”.
Ken Mccarthy, pioneer of internet marketing was making the point in Very Good Copy, that copywriters don’t create demand,...
Reverse graffiti
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Reverse graffiti is a street art technique that uses a high-pressure hose instead of a spray can to create images.
By removing dirt and...
Is 4 the right number?
When you go to the supermarket to buy shampoo and find yourself confronted by 37 options, do you feel excited or exhausted?
We’ve all heard...
Hitch
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There’s a scene in the Will Smith movie Hitch where he’s teaching his matchmaking client how to kiss.
The secret, he says, is to...
Stealing the Porsche
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The burglar demanded the keys to his Porsche.
“Do you know how to drive a manual?”, my neighbour asked.
“Fine", the intruder grumbled. "Give...
Upstream
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As much as I tried to explain to my dog Lexi that it was too early to get up, she couldn’t be persuaded. Morning...
Normalising (and quantifying) doubt
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Talking about one of his business failures, Netflix co-founder Reed Hastings shared how they got into the mess and what they’ve done since to...
Price-less
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We tend to think of numbers as objective.
9 is nine, 5 is five.
But that’s not how customers see prices.
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In fact,...
