Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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The ick
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Do you ever get âthe ickâ?
The ick is that feeling of disgust that washes over you when someone â often a romantic partner...
The watch
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My grandmotherâs watch is analog. I love it. No battery, just a daily wind.
Itâs at least 60 years old, and it still ticks,...
Get before give
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Sometimes itâs not WHAT you say, but the order in which you say it.
Hereâs an example:Â âJoin our newsletter to get 10% offâ.
 ...
Oxalis
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Itâs peak oxalis season where I am.
Seemingly overnight, this clover-like weed pops up with no effort at all.
Just like bad habits.
They...
Cute house
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When a real estate agent came to appraise my property, she called my house âcuteâ. Without meaning to, she patronised me and the home...
Job vs. work
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AI will displace jobs.
It already is.
But here's the mistake: too many businesses are confusing âthe jobâ with âthe workâ.
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Work is...
5 tablespoons
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Five tablespoons of melted butter is not a helpful instruction.
Because butter doesnât come melted, it comes in grams.
Instead, I need to know...
Amateur
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An amateur thinks writing well means sounding professional.
A professional knows writing well means being effective.
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An amateur thinks being human means we...
My biggest flop
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This was going to be a slam dunk.
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There was nothing like it on the market, and HR managers were practically begging for...
What's that?
My 5- and 7-year-old nieces had no idea that this was a phone.
So I called them on a smartphone to prove it worked, kind...
What to say?
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You cannot NOT influence.
Whenever you are interacting with someone, you are influencing them.
But whether that influence is moving them towards or away...
Exploded fruit bowl
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Artist Paul Cocksedge has inverted the very concept of a fruit bowl.
His âExploded Fruit Bowlâ instead provides a single shelf for each piece...
