Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Jargon
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My dog's vet started using medical jargon with me.Â
Talking about a case he’d seen the previous day, instead of “tumour” he described a...
How to motivate the unmotivated
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Ever had to convince someone that change was a good idea? That moving away from what they’re used to – whether that’s a product...
From...to
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Seems to me that those in knowledge professions need to move:
From producing content to producing ideas
From output to outcomes
From responding to...
Money > time
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What’s more important to customers, time or money?
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That was the central question posed in new research on a European ride-sharing platform. Unlike...
Sick dog
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My dog Lexi has been sick, and it’s reminded me how much we rely on nonverbal communication to understand what's going on.
We do...
Quiet types
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Let’s say a lot of the “drudgery” of work is handed over to AI agents.
Now what?
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Before starting People Patterns, I worked...
How to differentiate yourself
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How to differentiate your business, meaningfully?
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If you’ve ever been to a networking event, you’ll realise how bad most people are at explaining...
Relief
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In an uncertain and chaotic world, imagine the relief you’ll feel when you at least know what makes people behave the way they do....
The risk of just below pricing
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Just below pricing, like $19.99 or $4,999, where you price your product to avoid the left digit ticking over to a higher number, is...
Cutting the cocoon
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Watching a butterfly battle to leave its cocoon, the young boy helps by cutting it away.
Expecting it to take flight, the boy is...
Slack vs. Teams
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Better doesn’t mean they’ll use it.
Kyle Harrison tweeted some interesting data, showing the number of daily active users of Slack vs. Microsoft Teams....
Crusty toothpaste
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Do you hate that bit of toothpaste that clags around the lid, making it difficult to close and spreading paste in places you don’t...
