Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Crusty toothpaste
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Do you hate that bit of toothpaste that clags around the lid, making it difficult to close and spreading paste in places you don’t...
Cockroach in the glass
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I only realised there was a cockroach in the bottom of my water glass after I’d taken a mouthful.
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It’s an unpleasant experience,...
Stop asking why I like it!
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Did you know that asking someone to analyse their choice can alter what their choice ends up being?
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In a relatively small but...
Butting heads
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Back when I was a publisher of HR resources, I butted heads with our marketing team.Â
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Every piece of collateral was cliched. There...
Stillness
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The two exercises I find most difficult have one thing in common. Stillness.
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If you’ve tried a plank or wall sit before, you’ll...
The behavioural tipping point
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We ride in strangers' cars.
Sleep in strangers’ homes.
Upload personal work to LLM’s like GPT-4.
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There’s a saying that everybody has their...
The Traitors
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I’m late to the party, but I’ve been watching the Traitors UK. What a brilliant showcase of psychology!
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If you don’t know the...
Star ratings
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Did you know 3.5 stars is less impressive than a visual representation of 3 and a half stars ()?
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Researchers have revealed this...
The future of behavioural science
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I was recently asked the following:
“Now that everyone’s read the books, and knows the nudges and even if they haven’t AI has completely...
Hidden competing commitments
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You know when you read something and it stays with you? There was life before you read it and life after?
That’s how I...
AI impacts on how customers find you
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You’ve probably heard a lot about AI and its integration into core business practices like chatbots, data analysis and content creation.
No doubt you’re...
Bruce the butcher
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Bruce, the local butcher, prided himself on how well he kept his shop. The display was always enticing, and the shop neat as a...
