Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Amateur
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An amateur thinks writing well means sounding professional.
A professional knows writing well means being effective.
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An amateur thinks being human means we...
My biggest flop
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This was going to be a slam dunk.
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There was nothing like it on the market, and HR managers were practically begging for...
What's that?
My 5- and 7-year-old nieces had no idea that this was a phone.
So I called them on a smartphone to prove it worked, kind...
What to say?
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You cannot NOT influence.
Whenever you are interacting with someone, you are influencing them.
But whether that influence is moving them towards or away...
Exploded fruit bowl
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Artist Paul Cocksedge has inverted the very concept of a fruit bowl.
His “Exploded Fruit Bowl” instead provides a single shelf for each piece...
SMART goals misuse
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I’ve always struggled with SMART goals.
You know, teasing out a goal so it was Specific, Measurable, Achievable, Realistic, and Timebound.Â
I’d find myself particularly...
Dehydrated ice cream
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There I was, eating ice cream just like astronauts do 🧑‍🚀. On a visit to NASA as a kid, one of the highlights was...
Leadership is about YOU, not them
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An email from research company Gallup has me wondering.
“Gallup's global data shows that 70% of a team's engagement is determined by one person:...
Unlimited leave, unintended consequences
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According to Variety: “Netflix continues to not have officially outlined expenses or vacation policies. The company’s vacation policy is two words: 'Take vacation.' And...
Paddling
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“We’re not paddling, we’re sailing”.
Ken Mccarthy, pioneer of internet marketing was making the point in Very Good Copy, that copywriters don’t create demand,...
Reverse graffiti
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Reverse graffiti is a street art technique that uses a high-pressure hose instead of a spray can to create images.
By removing dirt and...
Is 4 the right number?
When you go to the supermarket to buy shampoo and find yourself confronted by 37 options, do you feel excited or exhausted?
We’ve all heard...
