Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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We fear things going right
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People don’t just fear things going wrong.
They fear things going right.
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Because when things go right, it usually means change, disruption, growth....
I almost cheated
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Shamefully, I was once tempted to cheat on an exam.
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It was my least favourite subject – maths – and we had to...
Taylor Swift's behavioural masterclass
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Taylor Swift just gave a masterclass in behavioural science.
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In Honey, she talks about how words like “sweetheart” and “honey” were used to...
How to get people to attend your meetings
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If you want to get someone to turn up to your meeting, should you focus on details or benefits in your invitation?
It depends...
Being first
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Why do people love being “first”?
I’ve noticed YouTube and TikTok now incentivise people to be the first to like or comment on a...
100,000 dilemmas, 4 themes
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Forget the magic 8 ball! There’s a better way to make decisions.
Because when researchers analysed over 100,000 real-life Reddit dilemmas, they found something...
Willingly stop breathing
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Not all heroes wear capes. Some wear Speedos.
In one of the bravest acts I’ve ever heard of in the name of science, four...
Do people want outcomes or effort rewarded?
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Do people think they should be rewarded for their effort, or for what they’ve achieved?
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That’s what researchers from Yale University wanted to...
Paid for the ticket
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“I bought a ticket for a very cool event tonight but it’s cold. My friend has cancelled because she is sick and I don’t...
Tease
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Delaying the payoff has to serve the audience, not the storyteller.
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I’ve noticed in a lot of social media clips that people get...
Moving baseline
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Camped at Berri in South Australia, by the banks of the Murray River, I stopped to marvel at signposts showing how high the flood...
Adjusting the seat
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What’s the first thing you do when you’re about to drive an unfamiliar car?
Adjust the seat.
You need the car to fit you....
