Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Scary buttons
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Every time I load up a post like this, I’m confronted with a scary button.
“Publish.”
It’s not that publishing is scary, it’s that...
Why we keep Apple boxes
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Seven.
That’s how many Apple product boxes I’ve kept – some of them for longer than the product that came in them!
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But...
How to negotiate
Life is a negotiation.
We negotiate with colleagues, with customers, with loved ones, and perhaps hardest of all, ourselves.
It’s just part of living in...
Counter intuitive
Two behavioural lessons that seem counter intuitive:
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Make it more difficult
In some cases, making something harder can INCREASE its value, but the key is...
Second impressions
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Homeward bound after a couple of weeks road tripping through remote South Australia, I was reminded that first impressions are problematic.
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First impressions...
The practice of practising
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I think a lot about how a message will not only land with an audience, but how it will be recalled and acted on....
Sculptures
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Twice I’ve fallen in love with sculptures while travelling.
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One was a delicate ceramic piece in Santorini. The other, a 22-kilogram stone...
The world's tallest Christmas tree
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How do you make people care about a tree?
You make it the World’s Tallest Christmas Tree.
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In 1999, conservationists in Tasmania were...
Messenger
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Comic Sarah Cooper became famous by miming Donald Trump. She said a contextual shift helps us focus on what he says rather than how...
Signage isn't the answer
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According to a national survey in the US:
“...nearly half of its respondents forget or choose not to wash their hands at key times,...
Knowledge workers
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If you’re a knowledge worker - an accountant, a solicitor, financial advisor, marketer - your profession is your expertise. It’s what employers and clients...
Two types of fluency
There are different types of fluency, and two are particularly important.
Perceptual fluency is the ease with which we process physical aspects of a message,...
