Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Right for them, or you?
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I was watching Married At First Sight, a well known, rubbishy Australian TV dating show.Â
One of the brides was agonising over whether she...
Pushing the button
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Pedestrian buttons at many large intersections don’t work.
Deliberately.
The lights are often timed according to traffic, so pressing the button multiple times won't...
The best way to follow up
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“As per my previous message.”
“Just wanted to follow up.”
“Checking in to see how things are going.”
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You’ve probably received, and ignored,...
The best way to introduce yourself
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We’re sitting around a table with people we don’t know.Â
There’s tension in the air because everyone knows what’s about to happen.
One by...
Overcoming status quo bias
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The one reason people don’t proceed? Status Quo Bias.
People are great at identifying the risks of proceeding, but not as good at identifying...
What not to work on
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Don’t work on something that will happen anyway.
That’s what prolific inventor and entrepreneur Danny Hillis says is the secret to his productivity.
 ...
Seeing red
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Placed before them, two glasses.Â
One containing white wine, the other, red.
Describe these wines, was the invitation put to the 54 wine experts....
Stars
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The light we see from the stars is from thousands, even millions, of years ago.
The answers you get from AI are likewise from...
Connection
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Today I am talking to 350 community, government and business leaders about behaviour.
But that’s not how this gig started.
The client was actually...
Holding attention
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There are three stages of attention: Get, Grow and Go.
Get is about attracting interest (watch a clip on that here).
Go is converting attention to action...
Buying behaviour
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Instead of focussing on buyer behaviour, focus on buying behaviour, instead.
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While buyer behaviour prompts you to consider the type of person you...
Don't ask for feedback
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Don't ask for feedback, do this instead...
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Research from Harvard Business School has found that people give better, more actionable insights when they...
