Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Clever or clumsy?
I watched in horror recently as the COO of a well-known media company conducted a “quick bit of market research” (his words) on their...
Little "i" influence
I was listening to an HR podcast recently, and as always, there was a lot of talk about the importance of influence.
But what...
Done before do
Let’s say you need to request someone do something for you.
Here’s how you can phrase it so you increase the odds they’ll bother....
Shorter letter
“I would have written a shorter letter, but did not have the time.”
It’s often attributed to Mark Twain, but the credit goes back...
The one skill
When asked what skill he thought would be most required in future, marketing professor and podcaster Scott Galloway said this:
“If I had to...
The ick
Do you ever get ‘the ick’?
The ick is that feeling of disgust that washes over you when someone – often a romantic partner...
The watch
My grandmother’s watch is analog. I love it. No battery, just a daily wind.
It’s at least 60 years old, and it still ticks,...
Get before give
Sometimes it’s not WHAT you say, but the order in which you say it.
Here’s an example: “Join our newsletter to get 10% off”.
...
Oxalis
It’s peak oxalis season where I am.
Seemingly overnight, this clover-like weed pops up with no effort at all.
Just like bad habits.
They...
Cute house
When a real estate agent came to appraise my property, she called my house “cute”. Without meaning to, she patronised me and the home...
Job vs. work
AI will displace jobs.
It already is.
But here's the mistake: too many businesses are confusing “the job” with ”the work”.
Work is...
5 tablespoons
Five tablespoons of melted butter is not a helpful instruction.
Because butter doesn’t come melted, it comes in grams.
Instead, I need to know...
