Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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The right side of the street
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The going-to-work side of the street.
That’s where Starbucks’ CEO Howard Schultz believed their cafes should be positioned.
Because he knew something simple but...
Tension
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Tension can make or break your attempts to influence behaviour, and there are two types.
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Positive tension is the kind that motivates people...
Easier to ask how
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It’s easier to ask “how” rather than “why” questions at work, have you noticed?
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Asking “why” can feel like you’re challenging intent, whereas...
Gestalt bias affects consumption
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Want to eat less pizza?Â
Try separating the slices instead of presenting the whole lot.
Here’s why.
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Researchers wanted to understand whether the...
ACDC of attention
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Getting, holding and converting an audience’s attention is probably the biggest battle we face in business.
Here’s my ACDC approach.
Attention: Capture, Direct, Convert...
Do better
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People like to do their best.
But they don’t like to admit that their best should be better.
That requires vulnerability.
And vulnerability requires...
How to follow up
Ever been ghosted? Followed someone up but never received a response?
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In this clip from my Just Do This small business program, I share:...
Swirling mass of gas
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When we think of the sun, we tend to imagine a solid, stable shape.
But up close, it's a swirling mass of gas.
Behaviour...
Blaming the sparrows
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Sparrows were blamed for eating the grain crops, so in 1958, the Chinese government set out to eradicate them.
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Between 1 and 2...
Is more time an advantage?
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More time isn’t always an advantage.
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We tend to assume it is – that having more time means a better result. It feels...
Does music help you focus?
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Feeling tired? Cranking up the music might help you focus.
Well rested? It will probably make it harder to concentrate.
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Research from 1963...
Should be called the Ocean
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“It should be called the Ocean, not the Earth.”
Richard Branson said this after seeing the planet from space because from up there, the...
