Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Rumble strips
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Road tripping through South Australia last year, I was struck by the genius of rumble strips. If you veer too close to the road’s...
Sweltering
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Watching people swelter through a European summer from wintry Melbourne, it’s hard to imagine what heat feels like.
This is a literal example of...
Who are you really recruiting?
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You may have heard about the coffee cup test for job candidates.
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Former Xero MD Trent Innes once shared that during interviews, he’d...
All berry behavioural bang
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Here’s how Boost Juice has architected choice for its customers:
Defaulting customers to the most expensive option, increasing the odds that’s what they’ll choose*....
Uniform
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Two reasons I wear tops with my logo in most of my social media content:
1. Branding
You never know where your content might...
Interrupted every 2 minutes
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“Employees are interrupted every two minutes during core work hours—275 times a day—by meetings, emails, or chats. Calculated as a rolling 28-day sum of...
Interest and curiosity are different things
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Perhaps, like me, you’ve used terms like interest, curiosity and engagement interchangeably.
Are you interested in this? Has your curiosity been piqued? Are you...
How customers REALLY make decisions
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Why do customers behave the way they do?
The more confident we are in answering that question, the more effectively we can design our...
Every shower has a learning curve
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Every time you step into a different shower, there’s a learning curve.
Sure, the objective is the same. Get clean.
And the fundamentals are...
Deadline avoidant people
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On a recent coaching call, someone asked me how to work with a team member who doesn’t want to commit to a deadline.
 ...
The email that cost me $750, but them their brand
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If you told me my subscription would be changing from $15 USD per month to $159 per month, you’d get my attention. In Australian...
Quantification fixation
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Numbers beat narrative.
That’s what 21 experiments involving over 23,000 people found.
When comparing options, whether hiring, donating, or making policy decisions, people consistently...
