Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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How to differentiate yourself
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How to differentiate your business, meaningfully?
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If you’ve ever been to a networking event, you’ll realise how bad most people are at explaining...
Relief
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In an uncertain and chaotic world, imagine the relief you’ll feel when you at least know what makes people behave the way they do....
The risk of just below pricing
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Just below pricing, like $19.99 or $4,999, where you price your product to avoid the left digit ticking over to a higher number, is...
Cutting the cocoon
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Watching a butterfly battle to leave its cocoon, the young boy helps by cutting it away.
Expecting it to take flight, the boy is...
Slack vs. Teams
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Better doesn’t mean they’ll use it.
Kyle Harrison tweeted some interesting data, showing the number of daily active users of Slack vs. Microsoft Teams....
Crusty toothpaste
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Do you hate that bit of toothpaste that clags around the lid, making it difficult to close and spreading paste in places you don’t...
Cockroach in the glass
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I only realised there was a cockroach in the bottom of my water glass after I’d taken a mouthful.
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It’s an unpleasant experience,...
Stop asking why I like it!
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Did you know that asking someone to analyse their choice can alter what their choice ends up being?
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In a relatively small but...
Butting heads
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Back when I was a publisher of HR resources, I butted heads with our marketing team.Â
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Every piece of collateral was cliched. There...
Stillness
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The two exercises I find most difficult have one thing in common. Stillness.
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If you’ve tried a plank or wall sit before, you’ll...
The behavioural tipping point
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We ride in strangers' cars.
Sleep in strangers’ homes.
Upload personal work to LLM’s like GPT-4.
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There’s a saying that everybody has their...
The Traitors
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I’m late to the party, but I’ve been watching the Traitors UK. What a brilliant showcase of psychology!
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If you don’t know the...
