Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Star ratings
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Did you know 3.5 stars is less impressive than a visual representation of 3 and a half stars ()?
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Researchers have revealed this...
The future of behavioural science
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I was recently asked the following:
“Now that everyone’s read the books, and knows the nudges and even if they haven’t AI has completely...
Hidden competing commitments
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You know when you read something and it stays with you? There was life before you read it and life after?
That’s how I...
AI impacts on how customers find you
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You’ve probably heard a lot about AI and its integration into core business practices like chatbots, data analysis and content creation.
No doubt you’re...
Bruce the butcher
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Bruce, the local butcher, prided himself on how well he kept his shop. The display was always enticing, and the shop neat as a...
The penny dropping
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One of my favourite sounds? The sound of the penny dropping.
I often have the pleasure of hearing realisations in real-time when my clients kindly...
Letter of the law
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There’s the letter of the law – behaving according to exactly what has been written, and the spirit of the law – acting in...
Time traveller
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You don't need a DeLorean or Tardis to time travel.
We do it everyday.
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We have two versions of ourselves - Now Me...
Easter eggs
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Easter Eggs are a master class in behaviour.
Traditional economics is built on the idea of rational actors.
In other words, people always seek...
Log jam
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When choosing to engage multiple senses, we need to make sure they complement rather than compete with each other.
A common mistake I see,...
Where most comms go wrong
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I’ve been doing this for 14 years now, and across all the thousands of pieces of work I’ve reviewed, these are the two reasons...
The uncrackable egg
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It was Christmas and I was making my grandmother’s brandy cream for the pudding. I took an egg to separate the yolk and egg white....
