Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Getting bumped
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What do you do when someone keeps deferring a meeting with you?
Here’s what I’d suggest saying:
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“Of course, I’m more than happy...
The healthy Snickers bar
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A healthy Snickers bar.
That was the promise of the date, peanut butter and chocolate recipe, which I duly fell for.Â
But healthy in...
Nail gun
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“You write like a fire hose. You need to be a nail gun”.
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What a brilliantly evocative piece of advice given to, and...
Results before process
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You gotta give the result first.
Here’s what I mean.
Grand Designs is one of the most successful programs ever produced.
But I’m not...
Your phone
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Putting your phone upside down on the table isn’t enough.
Putting it in a drawer isn’t enough.
Even turning it off isn’t enough.
If...
The number 1 objection
What's the number one objection you are likely to get if you are selling something?Â
It's not price, it's "no thanks, we're fine".
In this clip...
Right for them, or you?
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I was watching Married At First Sight, a well known, rubbishy Australian TV dating show.Â
One of the brides was agonising over whether she...
Pushing the button
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Pedestrian buttons at many large intersections don’t work.
Deliberately.
The lights are often timed according to traffic, so pressing the button multiple times won't...
The best way to follow up
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“As per my previous message.”
“Just wanted to follow up.”
“Checking in to see how things are going.”
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You’ve probably received, and ignored,...
The best way to introduce yourself
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We’re sitting around a table with people we don’t know.Â
There’s tension in the air because everyone knows what’s about to happen.
One by...
Overcoming status quo bias
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The one reason people don’t proceed? Status Quo Bias.
People are great at identifying the risks of proceeding, but not as good at identifying...
What not to work on
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Don’t work on something that will happen anyway.
That’s what prolific inventor and entrepreneur Danny Hillis says is the secret to his productivity.
 ...
