Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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How much info should you provide?
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An absence of detail is often construed as an absence of thought.
And because we donāt want our customers or colleagues to think we...
An inconvenient fruit
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Australians arenāt eating enough pineapples.
Despite our population growing, sales of fresh pineapples are not.
Why?
āGrowers fear the time it takes to cut...
Tension
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To encourage action,
give them nothing to fear if they do change,Ā
but something to fear if they donāt.
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š If...
Phantom obstacles
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Monarch butterflies migrate thousands of kilometers each year from Canada to Mexico.
As they fly over Lake Superior, which straddles the Canada-US border, they...
Perceived vs Achieved
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One of the criticisms of Simon Sinekās book āStart With Why?ā was that it could have been 100 pages shorter.
Itās the same with...
Sponge worthy
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In āThe Spongeā, episode 119 of Seinfeld, Elaine discovers her birth control device has ceased production. Her stockpile is running low, which means every...
Following up
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āPeople donāt say yes or change their minds because you persistā¦itās because something has changed.ā
- Seth Godin
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Following people up, whether thatās...
Resilience fatigue
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I have āResilienceā fatigue, and have been trying to work out why.
Resilience as a topic is everywhere. TED talks, books, podcasts.
But by...
Cost of free
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Something strange happened when the Victorian Government made camping in national and state parks free this summer. Campgrounds were booked out but sat largely...
SD trumps PD
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āAs the sociologist Brooke Harrington puts it, if there was an E = mc2 of social science, it would be SD > PD, āsocial...
Blatant self promotion
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I try to steer clear of blatant self-promotion, but I'd love your help with something?
I've just updated my speaker showreel and would love...
Lifting heavy things
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Lifting heavy things has taught me a couple of lessons šāāļø.
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Form is vital
You need to pay attention to how you do...
