Behavioural science for business

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Use behavioural science to influence business outcomes.

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Hooking people

There was something extra special about a Hook cartoon. Appearing in Australian newspapers throughout the 1970’s and 80’s, Geoff (Jeff) Hook famously buried...

February 11, 2025

Um, how will they find you?

Yesterday I wrote that “how-to” content, particularly in written form, is over. People will rely on an AI amalgam of what’s already available. For...

February 10, 2025

'How-to' is over

If part of your business, like me, is writing about “how to” do something, I have bad news. It’s over. People are already using...

February 09, 2025

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