Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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My most terrifying drive
The most terrifying drive I’ve ever experienced was on the west coast of Tasmania.
Travelling alone in my 2WD van, I drove south along...
Raygun's Streisand Effect
The lawsuit was the best promotion.
Comedian Steph Broadbridge had to cancel her show ‘Raygun: The Musical’ after Raygun, Australia’s premier female Olympic...
Jargon
My dog's vet started using medical jargon with me.
Talking about a case he’d seen the previous day, instead of “tumour” he described a...
How to motivate the unmotivated
Ever had to convince someone that change was a good idea? That moving away from what they’re used to – whether that’s a product...
From...to
Seems to me that those in knowledge professions need to move:
From producing content to producing ideas
From output to outcomes
From responding to...
Money > time
What’s more important to customers, time or money?
That was the central question posed in new research on a European ride-sharing platform. Unlike...
Sick dog
My dog Lexi has been sick, and it’s reminded me how much we rely on nonverbal communication to understand what's going on.
We do...
Quiet types
Let’s say a lot of the “drudgery” of work is handed over to AI agents.
Now what?
Before starting People Patterns, I worked...
How to differentiate yourself
How to differentiate your business, meaningfully?
If you’ve ever been to a networking event, you’ll realise how bad most people are at explaining...
Relief
In an uncertain and chaotic world, imagine the relief you’ll feel when you at least know what makes people behave the way they do....
The risk of just below pricing
Just below pricing, like $19.99 or $4,999, where you price your product to avoid the left digit ticking over to a higher number, is...
Cutting the cocoon
Watching a butterfly battle to leave its cocoon, the young boy helps by cutting it away.
Expecting it to take flight, the boy is...
