Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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We sell promises, not products
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We sell promises, not products.
I’m sure I’m not the first to say this, but your product – whether that’s a shoe, an ice...
Brains prefer the future
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The future is the brain's preferred state đź§
According to neuroscientist Carmen Simon, people think about the future approximately once every 15 minutes, and...
Not doing
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“Part of your job is not doing your job” is how Very Good Copy author Eddie Shleyner puts it.
He’s talking about copywriting and...
Taxi driver
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I felt like I was going to throw up 🤮.
Racing through Sydney traffic, my taxi driver was pulsing the accelerator pedal, creating an...
How office seating impacts performance
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With many companies reverting to mandatory office attendance, it’s worth paying attention to your seating plan.
Because who you sit with matters.
For example,...
Late checkouts
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It’s become popular for Australian hotels to offer late check outs. Instead of kicking you out by 10am, you can now laze around until...
How much info should you provide?
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An absence of detail is often construed as an absence of thought.
And because we don’t want our customers or colleagues to think we...
An inconvenient fruit
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Australians aren’t eating enough pineapples.
Despite our population growing, sales of fresh pineapples are not.
Why?
“Growers fear the time it takes to cut...
Tension
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To encourage action,
give them nothing to fear if they do change,Â
but something to fear if they don’t.
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🌟 If...
Phantom obstacles
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Monarch butterflies migrate thousands of kilometers each year from Canada to Mexico.
As they fly over Lake Superior, which straddles the Canada-US border, they...
Perceived vs Achieved
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One of the criticisms of Simon Sinek’s book “Start With Why?” was that it could have been 100 pages shorter.
It’s the same with...
Sponge worthy
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In “The Sponge”, episode 119 of Seinfeld, Elaine discovers her birth control device has ceased production. Her stockpile is running low, which means every...
