Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Following up
“People don’t say yes or change their minds because you persist…it’s because something has changed.”
- Seth Godin
Following people up, whether that’s...
Resilience fatigue
I have “Resilience” fatigue, and have been trying to work out why.
Resilience as a topic is everywhere. TED talks, books, podcasts.
But by...
Cost of free
Something strange happened when the Victorian Government made camping in national and state parks free this summer. Campgrounds were booked out but sat largely...
SD trumps PD
“As the sociologist Brooke Harrington puts it, if there was an E = mc2 of social science, it would be SD > PD, ‘social...
Blatant self promotion
I try to steer clear of blatant self-promotion, but I'd love your help with something?
I've just updated my speaker showreel and would love...
Lifting heavy things
Lifting heavy things has taught me a couple of lessons 🏋♀️.
Form is vital
You need to pay attention to how you do...
Hooking people
There was something extra special about a Hook cartoon.
Appearing in Australian newspapers throughout the 1970’s and 80’s, Geoff (Jeff) Hook famously buried...
Um, how will they find you?
Yesterday I wrote that “how-to” content, particularly in written form, is over. People will rely on an AI amalgam of what’s already available.
For...
'How-to' is over
If part of your business, like me, is writing about “how to” do something, I have bad news. It’s over.
People are already using...
