Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
All Posts
Stealing the Porsche
Â
The burglar demanded the keys to his Porsche.
âDo you know how to drive a manual?â, my neighbour asked.
âFine", the intruder grumbled. "Give...
Upstream
Â
As much as I tried to explain to my dog Lexi that it was too early to get up, she couldnât be persuaded. Morning...
Normalising (and quantifying) doubt
Â
Talking about one of his business failures, Netflix co-founder Reed Hastings shared how they got into the mess and what theyâve done since to...
Price-less
Â
We tend to think of numbers as objective.
9 is nine, 5 is five.
But thatâs not how customers see prices.
Â
In fact,...
Awareness isn't necessary
Â
Reviewing some change management approaches recently, I was struck by a major limitation.
Most assume people need to be aware of why and what...
Good student, bad learner
Â
I was a good student but a terrible learner. Thatâs how I would sum up my education.
By that I mean I studied by...
Ineffective influence hidden in plain sight
Â
 You canât be what you canât see.
Â
Unfortunately, most of what we see modelled by those around us isâŚguesswork in disguise.
We learnt...
The blue genie
Â
A large blue and yellow box arrived on my desk.
Â
Working in HR at Coca-Cola, I was recruiting for the highly coveted role...
My most terrifying drive
Â
The most terrifying drive Iâve ever experienced was on the west coast of Tasmania.
Travelling alone in my 2WD van, I drove south along...
Raygun's Streisand Effect
Â
The lawsuit was the best promotion.
Â
Comedian Steph Broadbridge had to cancel her show âRaygun: The Musicalâ after Raygun, Australiaâs premier female Olympic...
Jargon
Â
My dog's vet started using medical jargon with me.Â
Talking about a case heâd seen the previous day, instead of âtumourâ he described a...
How to motivate the unmotivated
Â
Ever had to convince someone that change was a good idea? That moving away from what theyâre used to â whether thatâs a product...
