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Don't do this

 

When it comes to influencing behaviour of customers and colleagues, there are a lot of things you can do. But there’s also a lot of things you shouldn’t do.
 

1. Don’t make things pretty, make them effective

Too many businesses prioritise aesthetic over efficacy.

For example, websites with call-to-action buttons that match their brand. I get it! Brand guidelines are important. We want our businesses to look well considered and professional.

The problem when everything...

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