Secret thresholds that change behaviour
You are special. I know you are.
So am I, of course. There’s no one like me.
We think we’re unique, us humans. That no one sees the world quite like we do.
‘That may apply to other people’, we think, ‘but not me.’
But it doesn’t mean, as a species, we don’t follow patterns. That our behaviour isn’t predictable.
Case in point, we all tend to react to psychological thresholds.
Imagine you are running a marathon, for example....
Don't do this
When it comes to influencing behaviour of customers and colleagues, there are a lot of things you can do. But there’s also a lot of things you shouldn’t do.
1. Don’t make things pretty, make them effective
Too many businesses prioritise aesthetic over efficacy.
For example, websites with call-to-action buttons that match their brand. I get it! Brand guidelines are important. We want our businesses to look well considered and professional.
The problem when everything...
