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Influencing Action

Two simple rules for influencing action – on friction to make the old behaviour unappealing and the new behaviour appealing.

Let’s talk behavioural models – (video) on what makes a good behavioural model and what are some of the best to use.

Nanette-ing your approach to influence – The comedian’s role, Hannah Gadsby shared, is to deliberately create tension so they can then relieve us of it. The same approach goes for pitches, presentations and...

When it comes to changing your own behaviour or someone else’s, two simple rules are:

• Make the existing behaviour unappealing, and/or
  Make the new behaviour appealing.

Make the existing behaviour unappealing

To reduce the likelihood an existing behaviour will continue, just add friction. For example:

• Slowing elevator doors by just 16 seconds influenced more people to take the stairs. Signs to save energy and improve health didn’t work, but friction did. (Van Houten, Nau &...

There are three hard truths about your customer.

1. They write the script
2. They are the hero of their story, and
3. They run on batteries

The accompanying article is available on my blog archive: https://blogbriwilliams.wordpress.com/2018/08/03/three-truths-about-people/

A perennial challenge in business is making your priority someone else’s priority too. You know the drill. You have a project that you are under pressure to complete, but it relies heavily on input from other people. Problem is, they have projects they are under pressure to complete and don’t want to divert time, energy or effort to your patch.

Here’s how to go about it.

1. Minimise effort
2. Maximise relevance

Minimising effort

Minimising effort means stripping back what you...

Bri explains that in order to overcome resistance to behavioural influence, you need to focus on:

• Capacity
• Clarity and
• Confidence